What data is out there that quantifies reader demographics. Bowker studies demographics behind 50 shades of grey readers. Book consumer books purchase book spend demographics what. Women accounted for 58% of book spending in 2012, up. The data relate to purchases of books in the fifty. Pew publishes their reading habits of americans every few years, but that isnt broken down by genre. It seems the ideal book buying reader is a 44 to 50yearold woman with ten bucks to spare. Although most buyers purchase books online, they are still buying more print books than ebooks. The most recent comprehensive look at retailer market share is from bowkers 20 u. Isbn agency bowker has announced the publication of a new report providing insights into who is buying books and what motivates them to buy. Posted on may 22, 2012 by sandra beckwith 19 comments while looking for information on how people decide what books to buy, i found a helpful powerpoint presentation from bowker that summarizes research from the first quarter of 2011. Blog 20 getting lost in the book is not a lost art. Bill collin publisher services couldnt have made my purchase of an isbn number any easier. Understanding the childrens book consumer in the digital age bologna childrens book fair 20this presentat slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Books in canada and publishing industry profiles or do a general keyword search for book sales and canada. However, after passage of the civil rights act of 1964, which prohibited racial discrimination in employment and accommodation, a racially restrictive immigration policy. The longterm trend of consumers buying more books on impulse at bricksandmortar stores than at online retailers continued in 2012, according to bowker s 20 u. Gen y those born between 1979 and 1989 spent the most money on books in 2011, knocking the longtime bookbuying leaders, baby boomers, from the. In either case, these professionals are responsible for raising awareness and interest in the books they work with by applying knowledge of consumer psychology to their target demographics.
During a survey held in early 2019, it was found that 81 percent of adults aged between 18 and 29 years old had read a book in any format in the previous year. During a recent industry event at random house, carl kulo of bowker market research shared highlights from their 20 u. A barcode is a graphical representation of your printed books isbn and price and buying a barcode is a lowcost investment in your books success. Ebooks accounted for more than 20% of spending in three major fiction. From 2010 to 2012, large chains percentage of consumer purchases dropped from 31. Nearly all of this data is drawn from consumers who bought books of any format and from any source in 2012. Few childhood events evoke as much nostalgia as the elementaryschool book fair. The main input source is marc data received from the library of congress. An author or publisher who wants to distribute a print edition of a book in the united states will eventually have to get an isbn international standard book number assigned to the title. For this 2019 edition, approximately 50,000 entries are represented for books published or distributed in the united states. Understanding the childrens book consumer in the digital age. Book consumer demographics and buying behaviors annual report is based on data from bowker s pubtrack consumer and includes book data, demographics, psychographics, genrecategory breakdowns and distribution channel analysis.
According to bowker, generation y, those born between 1979 and 1989, spent the most money on books in 2011, taking over longheld bookbuying leadership from baby boomers. After spending way too much time with bowker isbn us agency, i called publisher services and spoke to someone immediately. Understanding the childrens book consumer in the digital age bologna. The bowker ripoff is a racket that targets new authors who are trying. Thats because barcodes facilitate tracking of sales and inventory, and are required by the largest book wholesalers and retailers. Understanding the childrens book consumer in the digital. Respondents were drawn from a pool of 75,000 survey respondents who bought a book in 2009 and the first half of 2010. More than half the consumers of books classified for young adults arent all that. For each report, mintel conducts an online consumer survey based on an average sample size of 2000 internet users. At tuesdays aba day of education, sponsored by ingram, jack mckeown, industry consultant and director of new business development for verso digital, presented consumer demographics and bookbuying preferences from the 2010 survey of bookbuying behavior with verso digital. Trends in consumer book buying infographic news for authors.
Sadly, and perhaps not surprisingly, bowker has leveraged its monopoly power to rip off independent authors and publishers, using mercenary pricing for isbns and other services. Bowkers pubtrack book consumer research service and sisters in crime are pleased to announce the results of collaborative study to look at the mystery book buyer. Marketing novels understanding consumer psychology and. Book publicists may be employed by a book publisher, or may work on a freelance basis to build their own client lists. Grey house publishing bowker books in print series. Generation y leads in book buying, says industrys most.
New survey of bookbuying behavior provides good news for. To learn more about any sectors of the us consumer book market. Bowker books in print series for over 100 years, bowker has been delivering comprehensive, authoritative bibliographic information to publishers, libraries and booksellers. Book consumer demographics and buying behaviors annual report today, providing the u. As our good colleagues at bowkers market research team now owned by nielsen told us in the 20 u. Bowkers book analysis system bowker book analysis system bbas is a powerful collectionanalysis tool and an essential resource for academic librarians to electronically compare their librarys collection against resources for college libraries rcl. The survey results showed that adults within this age category were more likely than older respondents to have read a book within the last twelve months.
Proquest powers research in academic, corporate, government, public and school libraries around the world with unique content, including rich academic databases, and technologies that connect people with information, simply and precisely. But before we go hogwild creating male titles, be aware the 20 u. This customizable, selfservice analysis tool eliminates tedious manual comparison via customized reports for data cleansing and. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, bowker is the official isbn agency for the united. Isbn records contain author, publisher, size, format, topicrelated information, pricing, and other data needed by retailers, libraries, and book distribution systems. E books accounted for more than 20% of spending in three major fiction categories in 2012, according to bowker s 20 u. Entries that are excluded are federal and other governmental. Bowker is the worlds leading provider of bibliographic information and management solutions designed to help publishers, authors, and booksellers better serve their customers. Trends in consumer book buying infographic news for. Bowker publishes report on consumer book and e book.
Bowker and publishers weekly released the 20102011 u. The survey findings are summarized into a downloadable excel file called databook, which includes comprehensive product use and. Bowker is the publishing industrys leading source of statistics. Click here for random houses enlightening inforgraphics. Generation y leads in book buying, says industrys most comprehensive report acclaimed annual study from bowker and pw reveals changing bookbuying demographics and behavior as industry continues. Consumer insights play an important role in a publishers strategies, from acquisitions to pricing and marketing campaigns. The 2009 annual report is culled from more 44,000 total respondents, responsible for. Bowker studies the demographics behind the international phenomenon. Bowkers pubtrack book consumer research service and sisters in crime are. The insights into where book buyers are spending come from the 20 u. August 6, 20 new providence, nj in the year following the exit of borders from the book retail scene, online retailers led by amazon earned 44 percent of americans book dollars, up from 39 percent in 2011. In the end, assume your reader is just as likely to be male as female.
Their 20 consumer demographics report reveals some eyeopening trends. Discover the best demography studies in best sellers. Bowker updates groundbreaking consumerfocused research. New report on book consumer demographics and buying behaviors. New providence, nj august 24, 2010 bowker released its muchanticipated 2009 u. This report is meant to provide an overview of the mystery book buying landscape, with data and graphics on who buys books, what they buy, where they buy them, and why. Bowker study says bookstore chains held less than 20 percent share in 2012. A barcode is a graphical representation of your printed book s isbn and price and buying a barcode is a lowcost investment in your book s success. Only reports dated 2015 present will have a data book report that includes comprehensive product use and consumer behavior data in excel format. Sisters in crime provided a supplemental contact list from mystery bookstores.
Book buying and reading demographics journey to self. Online retailers gained, while brickandmortar lost in. All of the data shared below was derived from the, 2012 u. Find the top 100 most popular items in amazon books best sellers. Available in june, this report is the publishing industrys first complete consumerbased analysis of who is buying books and what motivates them to make their purchases. Who is todays book consumer and what drives their decisions to buy books. Consumer surveys may contain attitudes, attributes, consumption, preferences or product claims by demographics. The longterm trend of consumers buying more books on impulse at bricksandmortar stores than at online retailers continued in 2012, according to. The survey, conducted and analyzed between abas fifth winter. Over the years, the book industry has remained a massive, greatly influential global consumer market.